Reporting

Open Publisher Dashboard → Reporting → Built-in Reports.

​

Built-in report views

Use the date selector to change the reporting window. The active report can be refreshed, downloaded as CSV when export is available, or emailed from the Actions menu. The Performance view includes results over time and breakdowns by Property, Surface, and Geography. Geography can be viewed by country, region/state, city, or ZIP code.

​

Core metrics

​

Custom Report Builder

Use Reporting → Custom Report Builder for custom reports:

1. Choose up to three breakdown keys.
2. Select metrics.
3. Choose a time bucket: totals, hourly, daily, weekly, or monthly.

Calculated rates return zero when their denominator is zero.

​

Video metrics

Video metrics are populated from video-player tracking events.

​

Audio metrics

Audio metrics are populated from audio-player tracking events. Impressions is the platform delivery metric across formats. Video Impressions and Audio Impressions are format-specific player events. Both can be recorded for the same video or audio delivery, so do not add these metrics together.

​

Breakdown keys

Custom parameters configured as indexed reporting keys may also appear as breakdown options. Playback-event records do not currently include country, region, or device metadata, so format-specific metrics grouped by those keys appear under Unknown. Hourly reports support a maximum one-day window. Reporting times are UTC. The dashboard does not publish a reporting-freshness SLA; allow for processing and reconciliation before treating recent figures as final.