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Every control below is configured per placement in the dashboard at app.adgentek.ai. Formats. Enable or disable each ad format (Spark, contextual cards, sponsored recommendations, inline mentions, action cards) per placement. Placement position. Where in the conversation flow ads may appear, and on article pages, where the Publisher Widget renders. Advertiser categories. Allow or block advertiser categories. Sensitive categories are blocked by default and require explicit opt-in. Brand blocklists. Block specific advertisers by domain. Frequency caps. Per session, per user, and per day. Defaults are conservative; raise them only with engagement data supporting it. Floors and quality thresholds. Minimum CPM per placement, and a quality threshold that filters low-relevance matches even when they clear the floor. For a new AI chat surface, start with Spark plus contextual cards enabled, sensitive categories blocked, a frequency cap of one ad per three conversation turns, and default floors. Measure for two weeks, then tune with the Reporting data.