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Publisher serving controls are configured under Publisher Dashboard → Inventory → Ad Policies. Policies can be account defaults or attached to individual AI Surfaces.

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Policy status and assignment

  • Set as Default applies a policy when no surface-specific policy takes precedence.
  • Attach to Surface scopes a policy to an AI Surface.
  • Active and Monitor are the policy modes exposed by the dashboard.
The dashboard configuration is not, by itself, proof that every visible control is enforced in decisioning. Confirm enforcement requirements with Adgentek before relying on a policy control for contractual or regulatory compliance.

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Brand Safety & Filtering

Choose Standard, Strict, or Custom safety. Custom policies can:
  • block content categories
  • restrict serving to selected languages
  • block advertiser domains
  • block brands by name
Standard safety blocks adult-equivalent content. Strict safety blocks all categories represented in the dashboard’s sensitive-category registry. Review the generated category list before enabling Strict, because broader blocking can materially reduce eligible demand.

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Intent-Based Monetization

Intent controls determine when an ad is eligible:
  • Minimum Relevance Threshold excludes matches below the selected score.
  • Minimum Conversation Turn delays serving until the configured conversation depth.
  • Per-intent rules can require a minimum score and either block low-scoring matches or reduce their floor.
Wait-state surfaces have no conversation turns; keep their minimum turn at 0.

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Formats and surface capabilities

Supported formats and capabilities are configured on the AI Surface itself under Inventory → AI Surfaces, not in Ad Policies. See Placements and configuration. After changing controls, compare delivery, revenue, and policy performance in Reporting.