Spark
Spark is the flagship format: a self-contained interactive Q&A unit where the user explores a brand’s product knowledge inside a single branded card. Users tap suggested chips or type their own questions; answers come from brand-authored content with CTAs on every response. All interaction happens inside the card, so the host conversation is never disrupted. Key characteristics:- 3.2 average interactions per session
- 10-interaction cap per session, after which a final CTA screen appears
- Brand-provided Q&A content, assets, and CTA destinations
- Adgentek-provided runtime, contextual matching, and measurement
Full format suite
| Format | Description | Best for |
|---|---|---|
| Spark (interactive Q&A) | Full conversational unit with guided chips and free text | Considered purchases, lead gen, discovery |
| Contextual Cards | Native cards surfacing relevant products based on conversation topic, non-interactive | Recommendations, awareness |
| Sponsored Recommendations | Contextually matched suggestions appearing as natural conversation extensions | E-commerce, travel, services |
| Inline Mentions | Brief sponsored references woven into AI responses | Awareness, consideration |
| Action Cards | Conversion-focused units with a direct CTA: book, buy, schedule, locate | High-intent, bottom-funnel moments |