Skip to main content
The Agentic Ad Server evaluates four demand tiers in a hard waterfall for every eligible impression.
1

Direct

Direct-sold campaigns from brand advertisers. Highest CPMs, brand-authored Spark content, priced on impressions.
2

Programmatic

Programmatic demand via OpenRTB 2.x, enriched with Adgentek’s conversational context extension so DSPs bid on real intent signals. Priced on impressions.
3

CPC feeds

Cost-per-click demand. Billable on filtered clicks routed through the Adgentek redirect layer. Available on every surface class.
4

API / CPA

Performance and affiliate demand billed on verified conversions. Available on every surface class, including headless ones, because the billable event does not depend on impression verification.

​
Eligibility by surface

Which tiers can serve depends on your integration path’s rendering context. Impression-priced tiers (Direct, Programmatic) require verified client-side impressions. The full rules live in Choosing your integration path; the measurement mechanics live in Tracking and measurement.

​
Floors and quality

You set minimum CPM and quality thresholds per placement in the dashboard. Demand that clears your floor competes; demand that does not is skipped and the waterfall continues. See Publisher controls.