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Base metrics

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Calculated metrics

Calculated metrics return 0.0 when their denominator is zero.

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Reporting dimensions

The Management API supports campaign and daily breakdowns. Campaign rows include campaign, brand, status, and objective metadata. Daily rows include the date and number of represented campaigns. The advertiser dashboard also supports reporting views and filters that are not part of the Management API. Treat dashboard and API totals over the same date range as the comparable source; do not sum rate metrics across rows.

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Conversion attribution

Current conversion ingestion performs last-click attribution when a matching click_id is supplied. Preserve the click identifier through the landing and checkout flow and send it with the conversion. See Event types.

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Programmatic access

See Advertiser reporting for date ranges, filters, pagination, response fields, and error behavior.