Skip to main content

​
Campaign hierarchy

A campaign must have at least one line item before activation. New campaigns begin paused; line items begin in draft.

​
Contextual targeting

Adgentek matches campaigns to derived context rather than sharing raw conversations with advertisers. Targeting can use:
  • intent and relevance signals
  • content or IAB categories
  • product and entity categories
  • geography, device, language, and surface type where configured
  • campaign and line-item schedules
Raw prompts and transcripts are not included in advertiser reporting or as dedicated fields in current demand-partner bid requests. Standard advertising fields and derived signals can still be shared. See Privacy architecture.

​
Objectives and pricing

Campaign objectives describe the result being optimized. Line items separately define bidding and pricing, such as CPC, CPM, or conversion-focused bidding where supported by the selected format and inventory. Impression-priced delivery requires inventory with a recorded client-side impression. Click and conversion performance is measured from redirect and conversion events.

​
Formats

  • Display and native formats provide image, copy, and CTA experiences.
  • Video and audio formats add playback-specific measurement.
  • Spark is an interactive brand Q&A concept currently represented by product demos.
  • Action-oriented formats emphasize a conversion or lead CTA.
Format availability depends on the publisher surface, creative approval, and campaign configuration. A requested format is not guaranteed to serve on every surface.

​
Measurement

The reporting API exposes impressions, clicks, conversions, spend, attributed revenue, CTR, CPC, CPA, CVR, eCPM, and ROAS. See Measurement.