> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adgentek.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# FAQ

> Common publisher questions.

## Why does my dashboard show fewer impressions than my render count?

Almost always a tracking implementation issue on API integrations: the impression pixel is being fired with `fetch()` (fails silently) or from a server (classified as invalid traffic). Work through [Tracking and measurement](https://docs.adgentek.ai/publishers/concepts/tracking-and-measurement.md). SDK integrations should track within normal discrepancy automatically.

## Why can't my agent integration access CPM demand?

Impression-priced demand requires client-side verification that a real user saw the ad. A headless surface cannot produce that evidence, so those impressions would be classified as invalid and unpayable. [Choosing your integration path](https://docs.adgentek.ai/publishers/choosing-your-integration-path.md) explains the eligibility model; CPA demand is fully eligible on agent surfaces and is where that inventory monetizes.

## My fill rate is lower than display advertising. Is something wrong?

No. The Ad Server serves only when intent and demand genuinely match. Support conversations, entertainment turns, and low-confidence classifications intentionally return no fill. Conversational inventory earns on relevance and engagement depth, not on fill rate.

## Can I style the ad units to match my product?

Styling support depends on the integration. The current Web SDK does not expose a public theme API;
style the container around it rather than relying on undocumented options. Disclosure labels
("Sponsored", "Conversational Ad") must remain visible and unmodified. See
[Theming](https://docs.adgentek.ai/publishers/concepts/theming.md).

## What user data do I need to send?

Send the conversation messages needed for contextual matching and a stable `session_id` for the
conversation when your integration supports it. Adgentek derives contextual signals and may include standard advertising request fields in the
demand path; see [Privacy architecture](https://docs.adgentek.ai/publishers/concepts/privacy-architecture.md).

## How do payouts work?

Earnings accrue net to publisher and are visible in the dashboard. Payment timing, thresholds, and
adjustments are governed by the
[Publisher Terms](https://app.adgentek.ai/terms/publishers). See
[Payments](https://docs.adgentek.ai/publishers/dashboard/payments.md) or contact
[hello@adgentek.ai](mailto:hello@adgentek.ai).


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.