> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adgentek.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign setup

> Targeting, pricing, and creative requirements.

## Targeting

Campaigns target on derived conversational signals:

* **Intent bucket.** Purchase, transactional, consideration, comparison, research, informational, navigational. Most performance campaigns target the first four.
* **Category.** IAB content categories extracted from the conversation topic.
* **Entity signals.** Product categories, price ranges, and comparison contexts, transmitted as structured derived data. Raw conversations are never shared with advertisers.
* **Surface class.** Choose interactive surfaces (SDK-integrated apps, eligible for Spark) or all surfaces including agent and headless placements.

## Pricing models

| Model | Formats                                                             | Surfaces                                              |
| ----- | ------------------------------------------------------------------- | ----------------------------------------------------- |
| CPM   | Spark, contextual cards, sponsored recommendations, inline mentions | Interactive surfaces with client-verified impressions |
| CPC   | All formats                                                         | All surfaces, quality-filtered clicks                 |
| CPA   | Action cards, sponsored recommendations                             | All surfaces, including agent placements              |

Impression-priced campaigns serve only on surfaces where impressions are client-verified. That is a guarantee to you as a buyer: a CPM impression on this network is a real display in a real client, not a server event.

## Creative requirements

Spark requires a structured knowledge base (Adgentek provides the template and onboarding). Card and recommendation formats require copy, an image or logo, and a landing URL. All creatives pass content review before serving.

Contact [hello@adgentek.ai](mailto:hello@adgentek.ai) to launch.